Machiavelli, Marketing and Management
Phil Harris
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Place Branding : Glocal, Virtual and Physical Identities, Constructed, Imagined and Experienced
R. Govers
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Building Brand Authenticity : 7 Habits of Iconic Brands
M. Beverland
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Wine Brands : Success Strategies for New Markets, New Consumers and New Trends
E. Resnick
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Think Simple : How Smart Leaders Defeat Complexity
Ken Segall
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Psychological Foundations of Marketing : The Keys to Consumer Behavior
Allan Kimmel
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Fighting Fraud and Corruption in the Humanitarian and Global Development Sector
Oliver (Deloitte, Australia) May
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Scenario Based Strategy : Navigate the Future
Paul de Ruijter
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Customer Loyalty Programmes and Clubs
Stephan A. Butscher
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Customer Loyalty Programmes and Clubs
Stephan A. Butscher
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A Handbook of Corporate Governance and Social Responsibility
Guler Aras
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Being a Successful Interpreter : Adding Value and Delivering Excellence
Jonathan (Consultant Interpreter, UK) Downie
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Health and Safety in Construction Revision Guide : for the NEBOSH National Certificate in Construction Health and Safety
Ed Ferrett
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Health and Safety in Construction Revision Guide : for the NEBOSH National Certificate in Construction Health and Safety
Ed Ferrett
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Sensory Marketing : Theoretical and Empirical Grounds
Bertil Hulten
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Cheaponomics : The High Cost of Low Prices
Michael Carolan
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Designing Exhibitions : Museums, Heritage, Trade and World Fairs
Giles Velarde
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Human Rights in Business : Removal of Barriers to Access to Justice in the European Union
Juan Jose Alvarez (University of the Basque Country) Rubio
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Naming and Framing : Understanding the Power of Words across Disciplines, Domains, and Modalities
Viktor Smith
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Strategic Communication : An Introduction to Theory and Global Practice
Jesper (Lund University, Sweden) Falkheimer
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Future Human Behavior : Understanding What People Are Going To Do Next
Thimon De Jong
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Technology, Management and Society
Peter Drucker
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The Routledge Handbook of Strategic Communication
Derina Holtzhausen
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