Strategic Writing : Multimedia Writing for Public Relations, Advertising and More
Charles (University of Kansas, USA) Marsh
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Strategic Marketing Management
Richard M.S. (Loughborough University, UK) Wilson
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Making Sustainability Work : Best Practices in Managing and Measuring Corporate Social, Environmental and Economic Impacts
Marc J. Epstein
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Risk Issues and Crisis Management in Public Relations : A Casebook of Best Practice
Michael Regester
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Marketing Theory : Foundations, Controversy, Strategy, and Resource-advantage Theory
Shelby D. Hunt
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Responsible Business : The Textbook for Management Learning, Competence and Innovation
Oliver Laasch
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Strategic Writing : Multimedia Writing for Public Relations, Advertising and More
Charles (University of Kansas, USA) Marsh
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The Routledge Handbook of Strategic Communication
Derina Holtzhausen
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Living the Brand : How to Transform Every Member of Your Organization into a Brand Champion
Nicholas Ind
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Consumer Behavior: Buying, Having, and Being plus MyMarketingLab with Pearson eText, Global Edition
Michael Solomon
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Ethics and Management in the Public Sector
Alan Lawton
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Birth of a Salesman : The Transformation of Selling in America
Walter A. Friedman
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Brand Management : Mastering Research, Theory and Practice
Tilde (Copenhagen Business School, Denmark) Heding
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Transformative Consumer Research for Personal and Collective Well-Being
David Glen (University of Virginia, USA) Mick
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Advertising and Integrated Brand Promotion (with CourseMate with Ad Age Printed Access Card)
Chris (University of Cincinnati) Allen
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How to Win Campaigns : Communications for Change
Chris Rose
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Platform Strategy : How to Unlock the Power of Communities and Networks to Grow Your Business
Laure Claire Reillier
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