Energy Revolutions : Profiteering versus Democracy
David Toke
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Navigating the Digital Landscape : Understanding Customer Behaviour in the Online World
Nripendra (Pennsylvania Western University, USA) Singh
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Navigating the Digital Landscape : Understanding Customer Behaviour in the Online World
Nripendra (Pennsylvania Western University, USA) Singh
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Strategic Writing : Multimedia Writing for Public Relations, Advertising and More
Charles (University of Kansas, USA) Marsh
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Charles (Texas Christian University) Lamb
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Strategic Marketing Management
Richard M.S. (Loughborough University, UK) Wilson
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Strategic Writing : Multimedia Writing for Public Relations, Advertising and More
Charles (University of Kansas, USA) Marsh
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Marketing Theory : Foundations, Controversy, Strategy, and Resource-advantage Theory
Shelby D. Hunt
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Birth of a Salesman : The Transformation of Selling in America
Walter A. Friedman
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The Alignment Factor : Leveraging the Power of Total Stakeholder Support
Cees B.M. (Rotterdam School of Management, Erasmus Universit Van Riel
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Strategic Financial and Investor Communication : The Stock Price Story
Ian (Westbrook Financial Communications, Australia) Westbrook
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Marketing Theory : Foundations, Controversy, Strategy, and Resource-advantage Theory
Shelby D. Hunt
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Bundle: Digital Marketing 2e + The Digital Marketing Planner
Annmarie Hanlon
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Segmentation, Revenue Management and Pricing Analytics
Tudor Bodea
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Segmentation, Revenue Management and Pricing Analytics
Tudor Bodea
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Business-to-Business : A Global Network Perspective
Mario (Berlin School of Economics, Germany) Glowik
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The Four Stages of Highly Effective Crisis Management : How to Manage the Media in the Digital Age
Jane (Jane Jordan & Associates, Green Valley, California, USA) Jordan
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The Essentials of Marketing Research
Lawrence (Southeastern Oklahoma State University, USA) Silver
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Sales Force Management : Leadership, Innovation, Technology
Mark W. Johnston
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Building Customer-brand Relationships
Don E. Schultz
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