Data Storytelling in Marketing : How to Tell Persuasive Stories Through Data
Caroline Florence
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Influencer Marketing Strategy : How Influencers Can Help Grow Your Business
Gordon Glenister
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The Future of Luxury Customer Experience : How to Create High-Value, Personalized Omnichannel Experiences
Gabriella Lojacono
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Marketing in Web 3.0 : Artificial Intelligence, the Metaverse and the Future of Marketing
Simon Kingsnorth
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Innovative Internal Communication : How creativity, curiosity and technology can create lasting impact
Joanna Parsons
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The Revenue Operations Manual : How to Build a High-Growth, Predictable and Scalable Business
Laura Adint
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Crisis Communications : A Casebook Approach
Kathleen (University of Washington, USA) Fearn-Banks
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Social Media and Society : An Introduction to the Mass Media Landscape
Regina Luttrell
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Music Marketing for the DIY Musician : Creating and Executing a Plan of Attack on a Low Budget
Bobby Borg
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The Rules of Public Relations : Legal and Ethical Issues in Contemporary Practice
Cayce Myers
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Creating the Viewer : Market Research and the Evolving Media Ecosystem
Justin Wyatt
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Hollywood Online : Internet Movie Marketing Before and After The Blair Witch Project
Dr. Ian (Independent Scholar, UK) London
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HR 4.0 Practices in the Post-COVID-19 Scenario
Gurinder Singh
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Sustainability in Marketing Practice : Strategies for Industry 4.0
Subrata Chattopadhyay
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The Revolution Your Customers Want : Delivering on Customer Commitments
Louis Columbus
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The Vulnerable Consumer : Beyond the Poor and the Elderly
Naresh K. (Georgia Institute of Technology, USA) Malhotra
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Fashion for the Common Good : Proceedings Global Fashion Conference November 16th - 18th 2023
Isabel Cantista
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Digital Business and Electronic Commerce : Strategy, Business Models and Technology
Bernd W. Wirtz
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Designing Luxury Brands : The Art and Science of Creating Game-Changers
Diana Derval
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Advances in Digital Marketing and eCommerce : Fifth International Conference, 2024
Francisco J. Martinez-Lopez
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