Beyond Hofstede : Culture Frameworks for Global Marketing and Management
Cheryl Nakata
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Strategic Marketing Management
Richard M.S. (Loughborough University, UK) Wilson
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e-Marketing : Applications of Information Technology and the Internet within Marketing
Cor (Rotterdam School of Management, Erasmus University, The Molenaar
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The Decentralized Energy Revolution : Business Strategies for a New Paradigm
C. Burger
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The Challenge for Japanese Multinationals : Strategic Issues for Global Management
H. Takahashi
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A Business History of the Swatch Group : The Rebirth of Swiss Watchmaking and the Globalization of the Luxury Industry
P. Donze
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Global Public Relations : Spanning Borders, Spanning Cultures
Alan R. (University of North Carolina, US University of North Freitag
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Essentials of Corporate Communication : Implementing Practices for Effective Reputation Management
Cees B.M. (Rotterdam School of Management, Erasmus Universit Van Riel
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Essentials of Corporate Communication : Implementing Practices for Effective Reputation Management
Cees B.M. (Rotterdam School of Management, Erasmus Universit Van Riel
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Strategic Financial and Investor Communication : The Stock Price Story
Ian (Westbrook Financial Communications, Australia) Westbrook
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Strategic Planning for Public Relations
Ronald D. Smith
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Sales Force Management : Leadership, Innovation, Technology
Mark W. Johnston
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Advances in Business, Management and Entrepreneurship : Proceedings of the 4th Global Conference on Business Management & Entrepreneurship (GC-BME 4), 8 August 2019, Bandung, Indonesia
Ratih Hurriyati
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Green Consumerism: Perspectives, Sustainability, and Behavior
Ruchika Singh Malyan
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Green Consumerism: Perspectives, Sustainability, and Behavior
Ruchika Singh Malyan
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Visual Identity : Promoting and Protecting the Public Face of an Organization
Susan Westcott Alessandri
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Real Estate Marketing : Strategy, Personal Selling, Negotiation, Management, and Ethics
M. Joseph (Virginia Polytechnic Institute and State University, Sirgy
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Market Analysis : Assessing Your Business Opportunities
William Winston
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The Handbook of Brand Management Scales
Lia (University of Bath, UK) Zarantonello
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Business-to-Business : A Global Network Perspective
Mario (Berlin School of Economics, Germany) Glowik
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The Routledge Handbook of Critical Public Relations
Jacquie L'Etang
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