Payment Systems in Global Perspective
Maxwell J. Fry
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Globalizing Ideal Beauty : How Female Copywriters of the J. Walter Thompson Advertising Agency Redefined Beauty for the Twentieth Century
D. Sutton
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Testimonial Advertising in the American Marketplace : Emulation, Identity, Community
M. Moskowitz
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Creative Cost-benefits Reinvention : How to Reverse Commoditization Hell in the Age of Customer Capitalism
C. Dussart
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Engaging Public Sector Clients : From Service-Delivery to Co-Production
John Alford
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Virtual Social Networks : Mediated, Massive and Multiplayer Sites
N. Panteli
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Executive Development Journeys : The Essence of Customized Programs
Kenneth A. Loparo
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International Marketing in the Network Economy : A Knowledge-Based Approach
F. Kohlbacher
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Global Competition Between and Within Standards : The Case of Mobile Phones
Jeffrey L. Funk
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Social Entrepreneurship Business Models : Incentive Strategies to Catalyze Public Goods Provision
K. Sommerrock
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Retail Internationalization in China : Expansion of Foreign Retailers
L. Qixun Siebers
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Multinational Retailers and Consumers in China : Transferring Organizational Practices from the United Kingdom and Japan
J. Gamble
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The Changing Nature of Doing Business in Transition Economies
M. Marinov
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Competitive Strategies : Managing the Present, Imagining the Future
E. Valdani
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Networked Consumers : Dynamics of Interactive Consumers in Structured Environments
Steven Silver
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The China-Latin America Axis : Emerging Markets and the Future of Globalisation
G. Fornes
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Public Choice Theory and Local Government : A Comparative Analysis of the UK and the USA
George A. Boyne
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Marketing Psychology : The Paradigm in the Wings
G. Foxall
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The Psychology of Customer Care : A Revolutionary Approach
J. Lynch
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