Brand Management : Mastering Research, Theory and Practice
Tilde (Copenhagen Business School, Denmark) Heding
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Birth of a Salesman : The Transformation of Selling in America
Walter A. Friedman
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Transformative Consumer Research for Personal and Collective Well-Being
David Glen Mick
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Sport and the Media : Managing the Nexus
Matthew (La Trobe University, Australia) Nicholson
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The Alignment Factor : Leveraging the Power of Total Stakeholder Support
Cees B.M. (Rotterdam School of Management, Erasmus Universit Van Riel
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Enterprising Initiatives in the Experience Economy : Transforming Social Worlds
Britta Timm Knudsen
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Marketing Theory : Foundations, Controversy, Strategy, and Resource-advantage Theory
Shelby D. Hunt
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Customer Engagement : Contemporary issues and challenges
Roderick J. (University of Auckland, New Zealand) Brodie
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From Brand Vision to Brand Evaluation
Leslie de Chernatony
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Bundle: Digital Marketing 2e + The Digital Marketing Planner
Annmarie Hanlon
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Omni-Channel Retail and the Supply Chain : Working Together for a Competitive Advantage
Paul Myerson
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Strategic Financial and Investor Communication : The Stock Price Story
Ian (Westbrook Financial Communications, Australia) Westbrook
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Understanding the Social Dimension of Sustainability
Jesse Dillard
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Creating Sustainable Work Systems : Developing Social Sustainability
Peter Docherty
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Creating Sustainable Work Systems : Developing Social Sustainability
Peter Docherty
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Transformative Consumer Research for Personal and Collective Well-Being
David Glen Mick
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A Hotel Manager's Handbook : 189 Techniques for Achieving Exceptional Guest Satisfaction
Vincent P. Magnini
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The Four Stages of Highly Effective Crisis Management : How to Manage the Media in the Digital Age
Jane (Jane Jordan & Associates, Green Valley, California, USA) Jordan
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