A Hotel Manager's Handbook : 189 Techniques for Achieving Exceptional Guest Satisfaction
Vincent P. Magnini
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Strategic Communication : An Introduction to Theory and Global Practice
Jesper (Lund University, Sweden) Falkheimer
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Business-to-Business : A Global Network Perspective
Mario (Berlin School of Economics, Germany) Glowik
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Segmentation, Revenue Management and Pricing Analytics
Tudor Bodea
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Segmentation, Revenue Management and Pricing Analytics
Tudor Bodea
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The Four Stages of Highly Effective Crisis Management : How to Manage the Media in the Digital Age
Jane (Jane Jordan & Associates, Green Valley, California, USA) Jordan
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Investor Relations : Principles and International Best Practices in Financial Communications
Anne Guimard
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Scenario Based Strategy : Navigate the Future
Paul de Ruijter
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Creating Value with Big Data Analytics : Making Smarter Marketing Decisions
Edwin Kooge
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Sensory Marketing : Research on the Sensuality of Products
Aradhna (University of Michigan, Ann Arbor, USA) Krishna
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Consumer Behavior in Travel and Tourism
Kaye Sung Chon
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The Economics of Industrial Innovation
Chris Freeman
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Brand Management : Mastering Research, Theory and Practice
Tilde (Copenhagen Business School, Denmark) Heding
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Internal Marketing : Theories, Perspectives, and Stakeholders
David M. (Newcastle Business School, UK) Brown
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Sales Force Management : Leadership, Innovation, Technology
Mark W. Johnston
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Strategic Communication : An Introduction to Theory and Global Practice
Jesper (Lund University, Sweden) Falkheimer
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Corporate and Organizational Identities : Integrating Strategy, Marketing, Communication and Organizational Perspective
Bertrand Moingeon
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Machiavelli, Marketing and Management
Phil Harris
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Responsible Business : The Textbook for Management Learning, Competence and Innovation
Oliver Laasch
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Waste Management and Sustainable Consumption : Reflections on consumer waste
Karin Ekstrom
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Waste Management and Sustainable Consumption : Reflections on consumer waste
Karin Ekstrom
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CEO Branding : Theory and Practice
Marc (Rollins College, USA) Fetscherin
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CEO Branding : Theory and Practice
Marc (Rollins College, USA) Fetscherin
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