Facets of Corporate Identity, Communication and Reputation
Tc Melewar
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Productive Reflection at Work : Learning for Changing Organizations
David (Deakin University, Australia) Boud
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Brands : Meaning and Value in Media Culture
Adam Arvidsson
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The 4 A's of Marketing : Creating Value for Customer, Company and Society
Jagdish (Emory University) Sheth
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Advertising Explained (RLE Advertising)
Dennis Caton
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Outdoor Advertising (RLE Advertising)
Richard Nelson
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Designing Exhibitions : Museums, Heritage, Trade and World Fairs
Giles Velarde
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Psychological Foundations of Marketing : The Keys to Consumer Behavior
Allan Kimmel
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Fighting Fraud and Corruption in the Humanitarian and Global Development Sector
Oliver (Deloitte, Australia) May
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Scenario Based Strategy : Navigate the Future
Paul de Ruijter
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Customer Loyalty Programmes and Clubs
Stephan A. Butscher
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Customer Loyalty Programmes and Clubs
Stephan A. Butscher
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A Handbook of Corporate Governance and Social Responsibility
Guler Aras
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Sensory Marketing : Theoretical and Empirical Grounds
Bertil Hulten
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Building Customer-brand Relationships
Don E. Schultz
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Customer Engagement : Contemporary issues and challenges
Roderick J. (University of Auckland, New Zealand) Brodie
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Return on Engagement : Content Strategy and Web Design Techniques for Digital Marketing
Tim Frick
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Contemporary Perspectives on Corporate Marketing : Contemplating Corporate Branding, Marketing and Communications in the 21st Century
John M.T. (Brunel University, UK) Balmer
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Public Relations in Global Cultural Contexts : Multi-paradigmatic Perspectives
Nilanjana Bardhan
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Sensory Marketing : Research on the Sensuality of Products
Aradhna (University of Michigan, Ann Arbor, USA) Krishna
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The Routledge Handbook of Strategic Communication
Derina Holtzhausen
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