PR Power: Inside Secrets From the World of Spin
Amanda Barry
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Think Simple : How Smart Leaders Defeat Complexity
Ken Segall
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The Essentials of Marketing Research
Lawrence (Southeastern Oklahoma State University, USA) Silver
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Unlabel : Selling You Without Selling Out
Marc Ecko
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Upselling Techniques : That Really Work!
Stephan Schiffman
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Closing Techniques (That Really Work!)
Stephan Schiffman
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Building Customer-brand Relationships
Don E. Schultz
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Sales Force Management : Leadership, Innovation, Technology
Mark W. Johnston
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Beyond Hofstede : Culture Frameworks for Global Marketing and Management
Cheryl Nakata
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Visual Identity : Promoting and Protecting the Public Face of an Organization
Susan Westcott Alessandri
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The Handbook of Brand Management Scales
Lia (University of Bath, UK) Zarantonello
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Business-to-Business : A Global Network Perspective
Mario (Berlin School of Economics, Germany) Glowik
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The Routledge Handbook of Critical Public Relations
Jacquie L'Etang
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The Handbook of Customer Satisfaction and Loyalty Measurement
Nigel Hill
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Emotion by Design : Creative Leadership Lessons from a Life at Nike
Greg Hoffman
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Start Your Own Vending Business
Entrepreneur Press
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Media Production Agreements : A User's Guide for Film and Programme Makers
Philip Alberstat
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Strategic Marketing Management
Richard M.S. (Loughborough University, UK) Wilson
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e-Marketing : Applications of Information Technology and the Internet within Marketing
Cor (Rotterdam School of Management, Erasmus University, The Molenaar
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