Women’s Work in Public Relations
Elizabeth (Sheffield Hallam University, UK) Bridgen
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Strategic Writing : Multimedia Writing for Public Relations, Advertising and More
Angie (The University of Kansas, USA) Hendershot
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Strategic Writing : Multimedia Writing for Public Relations, Advertising and More
Angie (The University of Kansas, USA) Hendershot
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The Impact of Digitalization on Current Marketing Strategies
Luis (Rey Juan Carlos University, Spain) Matosas-Lopez
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The Impact of Digitalization on Current Marketing Strategies
Luis (Rey Juan Carlos University, Spain) Matosas-Lopez
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Rethinking Decision-Making Strategies and Tools : Emerging Research and Opportunities
Maria (Universitas Mercatorum, Italy) Palazzo
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Rethinking Decision-Making Strategies and Tools : Emerging Research and Opportunities
Maria (Universitas Mercatorum, Italy) Palazzo
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High-Impact Sales Force Automation : A Strategic Perspective
Glen (GSP & Associates, LLC, Placitas, New Mexico, USA) Petersen
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Using Social Media for work : How to maintain professional etiquette online
Bloomsbury Publishing
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Using Social Media for work : How to maintain professional etiquette online
Bloomsbury Publishing
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High-Impact Sales Force Automation : A Strategic Perspective
Glen (GSP & Associates, LLC, Placitas, New Mexico, USA) Petersen
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Qualitative Market Research : Principle & Practice
Gill Ereaut
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Focused Issue on The Marketing Process in Organizational Competence
Ron Sanchez
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Payment Systems in Global Perspective
Maxwell J. Fry
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Globalizing Ideal Beauty : How Female Copywriters of the J. Walter Thompson Advertising Agency Redefined Beauty for the Twentieth Century
D. Sutton
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Testimonial Advertising in the American Marketplace : Emulation, Identity, Community
M. Moskowitz
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Creative Cost-benefits Reinvention : How to Reverse Commoditization Hell in the Age of Customer Capitalism
C. Dussart
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Engaging Public Sector Clients : From Service-Delivery to Co-Production
John Alford
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Virtual Social Networks : Mediated, Massive and Multiplayer Sites
N. Panteli
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Executive Development Journeys : The Essence of Customized Programs
Kenneth A. Loparo
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International Marketing in the Network Economy : A Knowledge-Based Approach
F. Kohlbacher
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Global Competition Between and Within Standards : The Case of Mobile Phones
Jeffrey L. Funk
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