Market Segmentation Success : Making It Happen!
Sally Dibb
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Market Segmentation Success : Making It Happen!
Sally Dibb
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International Marketing : Sociopolitical and Behavioral Aspects
Erdener Kaynak
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International Marketing : Sociopolitical and Behavioral Aspects
Erdener Kaynak
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Real-Time Diplomacy : Politics and Power in the Social Media Era
P. Seib
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Best Inclusion Practices : LGBT Diversity
M. Alonso
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Intelligence in Action : Strategically Managing Knowledge Assets
G. Erickson
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The Luxury Market in India : Maharajas to Masses
G. Atwal
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Greek Banking : From the Pre-Euro Reforms to the Financial Crisis and Beyond
F. Pasiouras
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Economics and Social Conflict : Evil Actions and Evil Social Institutions in Virtual Worlds
C. Mildenberger
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Managing Social Media and Consumerism : The Grapevine Effect in Competitive Markets
. Rajagopal
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Customers at Work : New Perspectives on Interactive Service Work
W. Dunkel
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Organizations in the Face of Crisis : Managing the Brand and Stakeholders
Dennis W. Tafoya
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The Dominant Influence of Marketing in the 21st Century : The Marketing Leviathan
P. Kitchen
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Globalization, Culture, and Branding : How to Leverage Cultural Equity for Building Iconic Brands in the Era of Globalization
C. Torelli
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CRM Systems in Industrial Companies : intra- and Inter-Organizational Effects
A. Perna
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Evaluation in Advertising Reception : A Socio-Cognitive and Linguistic Perspective
S. Bullo
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Financial Communications : Information Processing, Media Integration, and Ethical Considerations
S. Wang
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Cultures of Financialization : Fictitious Capital in Popular Culture and Everyday Life
M. Haiven
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Making Sense of Anti-Trade Sentiment : International Trade and the American Worker
R. White
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Consumer Casualties : Exploring the Economics of Habit, Information, and Uncertainty in Japan
J. Wan
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