Consumer Behavior in Practice : Strategic Insights for the Modern Marketer
Eugene Y. Chan
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International Marketing Research : A Transformative Approach
V. Kumar
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Advances in Advertising Research (Vol. XII) : Communicating, Designing and Consuming Authenticity and Narrative
Alexandra Vignolles
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PR-Perspektiven : Reflexionen zur Theorie der Praxis
Peter Szyszka
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The Path to Sustainable Corporate Management : How to Take Responsibility for People, the Environment and the Economy
Ralf T. Kreutzer
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Strategische Bildkommunikation : Uber den Zusammenhang von psychologischen Kundenprofilen und Bildpraferenz
Yannik Brandenberger
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Preisdifferenzierung im Omni Channel-Handel
Mona Eckl
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Moral und kunstliche Intelligenz im Marketing
Robin Pade
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33 Phenomena of Purchasing Decisions : Understanding Customer Behavior - Knowledge and Inspiration
Sebastian Oetzel
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Die Effektivitat von Online-Reviews in Hersteller-Online-Shops
Katharina Elisabeth Kessing
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Die Rolle und Bedeutung der Werbung im Automobil-Marketing
Claus Hutter
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Zukunftsorientierte Geschaftsmodelle fur die klassische Backerei in Osterreich : Theoretische Konzeption und empirische Analyse von Szenarien und Geschaftsmodelloptionen
Johannes Eigner
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Die Reaktion der Verbraucher im Kontext der vergleichenden Werbung
Mirlinda Ku?i
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R?action du consommateur dans le contexte de la publicit? comparative
Mirlinda Ku?i
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La reattivit? del consumatore nel contesto della pubblicit? comparativa
Mirlinda Ku?i
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Реакция потребителя в контексте
Мирлиl Кучи
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A rea??o do consumidor no contexto da publicidade comparativa
Mirlinda Ku?i
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КОМЕРЦІЙНА ДІЯЛЬНІСТЬ ПОСЕРЕДН&#
Мирl Мамчин
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Tourist Satisfaction and Destination Loyalty
Karma Lhendup
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