Corporate Communication : A Marketing Viewpoint
Klement Podnar
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Paul de Ruijter
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The Global Public Relations Handbook : Theory, Research, and Practice
Krishnamurthy Sriramesh
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Otis Baskin
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Public Relations: The Profession and the Practice
Otis Baskin
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Building Media Relationships : How to Establish, Maintain, and Develop Long-Term Relationships with the Media
Susan (CEO, CEO, Susan Sommers & Associates) Sommers
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An Introduction to Public Relations and Communication Management, 2e
Joy (, Head of the School of Applied Media and Social Sciences, Chia
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Averill Elizabeth (Senior Lecturer at AUT University, Auckland Gordon
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Introduction to Public Relations
Sue Wolstenholme
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Karen (Lecturer, Lecturer, University of the Sunshine Coas Sutherland
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James (Former Head of the Communication Discipline, Former He Mahoney
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Public Relations Writing and Media Techniques
Dennis L. Wilcox
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Public Relations : Writing and Media Techniques
Dennis L. Wilcox
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Developing the Public Relations Campaign : A Team-Based Approach
Randall W. Bobbitt
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Public Relations : Strategies and Tactics Study Edition
Dennis L. Wilcox
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Do Good Better : A Value Driven Approach to PR
Richard Ganahl
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Kathryn Lancioni
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Anthony Fulginiti
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Richard Ganahl
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Richard Ganahl
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Anthony Fulginiti
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