Corporate and Organizational Identities : Integrating Strategy, Marketing, Communication and Organizational Perspective
Bertrand Moingeon
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Strategic Communication : An Introduction to Theory and Global Practice
Jesper (Lund University, Sweden) Falkheimer
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Brand Anarchy : Managing Corporate Reputation
Stephen Waddington
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Influencer Marketing : Building Brand Communities and Engagement
Sevil (Bournemouth University, UK) Yesiloglu
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Contemporary Perspectives on Corporate Marketing : Contemplating Corporate Branding, Marketing and Communications in the 21st Century
John M.T. (Brunel University, UK) Balmer
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Scenario Based Strategy : Navigate the Future
Paul de Ruijter
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A Handbook of Corporate Governance and Social Responsibility
Guler Aras
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Global Public Relations : Spanning Borders, Spanning Cultures
Alan R. (University of North Carolina, US University of North Freitag
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Essentials of Corporate Communication : Implementing Practices for Effective Reputation Management
Cees B.M. (Rotterdam School of Management, Erasmus Universit Van Riel
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Essentials of Corporate Communication : Implementing Practices for Effective Reputation Management
Cees B.M. (Rotterdam School of Management, Erasmus Universit Van Riel
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Public Relations in Global Cultural Contexts : Multi-paradigmatic Perspectives
Nilanjana Bardhan
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Crisis Management By Apology : Corporate Response to Allegations of Wrongdoing
Keith Michael Hearit
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Crisis Management By Apology : Corporate Response to Allegations of Wrongdoing
Keith Michael Hearit
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Effective Writing : Improving Scientific, Technical and Business Communication
John Kirkman
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Media Production Agreements : A User's Guide for Film and Programme Makers
Philip Alberstat
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Travel and Tourism Public Relations
Dennis Deuschl
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Winning Elections with Political Marketing
Philip Davies
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Health and Medical Public Relations
Myc Riggulsford
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Images of Nations and International Public Relations
Michael Kunczik
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Images of Nations and International Public Relations
Michael Kunczik
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Public Relations As Activism : Postmodern Approaches to Theory & Practice
Derina R. (Lamar University, USA) Holtzhausen
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Advancing Crisis Communication Effectiveness : Integrating Public Relations Scholarship with Practice
Yan Jin
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Language in Business, Language at Work
Erika Darics
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Social Media, Organizational Identity and Public Relations : The Challenge of Authenticity
Amy Thurlow
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