Visual Identity : Promoting and Protecting the Public Face of an Organization
Susan Westcott Alessandri
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Corporate Communication : A Marketing Viewpoint
Klement Podnar
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Climate Change Denial and Public Relations : Strategic communication and interest groups in climate inaction
Nuria (Universitat Pompeu Fabra, Barcelona, Spain) Almiron
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Strategic Planning for Public Relations
Ronald D. Smith
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Influencer Marketing : Building Brand Communities and Engagement
Sevil (Bournemouth University, UK) Yesiloglu
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Strategic Financial and Investor Communication : The Stock Price Story
Ian (Westbrook Financial Communications, Australia) Westbrook
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Contemporary Perspectives on Corporate Marketing : Contemplating Corporate Branding, Marketing and Communications in the 21st Century
John M.T. (Brunel University, UK) Balmer
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Marketing Research with IBM® SPSS Statistics : A Practical Guide
Karine Charry
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The Public Relations Strategic Toolkit : An Essential Guide to Successful Public Relations Practice
Alison Theaker
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Managing Human Resources : Exercises, Experiments, and Applications
Alan B. Clardy
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Organizational Reputation in the Public Sector
Arild Wæraas
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The Routledge Handbook of Critical Public Relations
Jacquie L'Etang
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Marketing in 4 Weeks : The Complete Guide to Success: Teach Yourself
Eric Davies
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Strategic Writing : Multimedia Writing for Public Relations, Advertising and More
Angie (The University of Kansas, USA) Hendershot
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Strategic Writing : Multimedia Writing for Public Relations, Advertising and More
Angie (The University of Kansas, USA) Hendershot
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Social Media Communication : Concepts, Practices, Data, Law and Ethics
Jeremy Harris Lipschultz
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The British Media Industries : An Introduction
Vincent Campbell
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The British Media Industries : An Introduction
Vincent Campbell
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Global Public Relations : Spanning Borders, Spanning Cultures
Alan R. (University of North Carolina, US University of North Freitag
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Managing Human Resources in Cross-Border Alliances
Susan E Jackson
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Productive Reflection at Work : Learning for Changing Organizations
David (Deakin University, Australia) Boud
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