The Howard Gossage Show : And what it can teach you about advertising, fun, fame and manipulating the media
Steve Harrison
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The Dynamics of Influencer Marketing : A Multidisciplinary Approach
Jose M. Alvarez-Monzoncillo
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Towards a New Understanding of Masculine Habitus and Women and Leadership in Public Relations
Martina (Leeds Beckett University, UK.) Topic
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The Routledge Handbook of Nonprofit Communication
Gisela (University of Beira Interior, Portugal.) Goncalves
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Luxury Fashion Marketing and Branding : A Strategic Approach
Alice (Leeds University, UK) Dallabona
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Effective Financial Communication : Key Concepts, Empirical Insights, and Implications for Practice
Christian Pieter Hoffmann
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The Effects of Social Media Advertising in China : Theory, Practices and Implications
Changchun Xuan
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Creative Advertising Concept and Copy : A Practical, Multidisciplinary Approach
Georgia-Zozeta (The American College of Greece, Greece) Miliopoulou
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Add to BasketNonprofit Communications : A Mission-Driven and Human-Centered Approach
Kelly C. (Syracuse University, USA) Gaggin
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Practical Digital Marketing and AI Psychology : How to gain online consumer trust and sales using technologies and psychology
J. Jonathan Gabay
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The Darker Side of Social Media : Consumer Psychology and Mental Health
Angeline (The University of Texas at Austin, USA) Close Scheinbaum
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Add to BasketDiversity, Equity, and Inclusion in Strategic Communications : Becoming Culturally Proficient Communicators
Lee (Elon University, USA) Bush
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Sustainable Marketing Planning
Neil Richardson
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Add to BasketPublic Relations Planning : A Practical Guide for Strategic Communication
Jr., Edward T. Vieira
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The Art of Professional Communication : Strategies that Advance Careers
Daniel Plung
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Digital Media Production for Beginners
Julia V. Griffey
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Communicating Corporate Social Responsibility in the Digital Era
Adam Lindgreen
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How to Measure and Manage Your Corporate Reputation
Terry Hannington
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Social Media for Progressive Public Relations
Outi (Jyvaskyla University School of Business and Economics, Niininen
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Strategic Communication in a Global Crisis : National and International Responses to the COVID-19 Pandemic
Ralph (Leeds Beckett University, UK.) Tench
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