Consumer Behavior, Global Edition
Michael Solomon
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MKTG
Joe (Louisiana State University) Hair
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Marketing for Tourism, Hospitality & Events : A Global & Digital Approach
Simon Hudson
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The Strategy and Tactics of Pricing : A Guide to Growing More Profitably
Thomas T. (Deloitte Consulting, USA) Nagle
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Consumer Behavior
Wayne (University of Texas, Austin) Hoyer
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Basic Marketing Research : Customer Insights and Managerial Action
Gilbert (University of Wisconsin) Churchill
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E-commerce 2023–2024: business. technology. society., Global Edition
Kenneth Laudon
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Social Media Marketing
Tracy L. Tuten
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Social Marketing : Behavior Change for Good
Nancy R. Lee
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Microeconomics for Managers : Principles and Applications
Richard B. (University of California, Irvine) McKenzie
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Food Sustainability and the Media : Linking Awareness, Knowledge and Action
Marta (Senior Research Associate, Euro-Mediterranean Centre Antonelli
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Media and Entertainment Industry Management : How to Integrate Business and Management with Creativity and Imagination
Sunghan (Shanghai Jiao Tong University, China) Ryu
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Strategic Writing : Multimedia Writing for Public Relations, Advertising and More
Angie (The University of Kansas, USA) Hendershot
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Entrepreneurship, Innovation, and Sustainable Growth : Theory, Policy, and Practice
Nader H. Asgary
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Public Relations Planning : A Practical Guide for Strategic Communication
Jr., Edward T. Vieira
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Revolutionizing the AI-Digital Landscape : A Guide to Sustainable Emerging Technologies for Marketing Professionals
Alex Khang
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Hospitality and Tourism Marketing : Building Customer Driven Hospitality and Tourism Organizations
Robert Ebo Hinson
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Crisis Communications : A Casebook Approach
Kathleen (University of Washington, USA) Fearn-Banks
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Digital Marketing
Dave Chaffey
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Strategic Brand Management: Building, Measuring, and Managing Brand Equity, Global Edition
Kevin Keller
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Advertising and Integrated Brand Promotion
Richard (Montana State University - Bozeman) Semenik
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Marketing 2016
O. C. (Auburn University) Ferrell
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Consumer Behaviour : A European Perspective
Michael Solomon
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Framework for Marketing Management, A, Global Edition : European Edition
Philip Kotler
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