Brand-driven Innovation : Strategies for Development and Design
Mr Erik Roscam Abbing
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Strategic Writing : Multimedia Writing for Public Relations, Advertising and More
Charles (University of Kansas, USA) Marsh
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Strategic Writing : Multimedia Writing for Public Relations, Advertising and More
Charles (University of Kansas, USA) Marsh
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The Routledge Handbook of Strategic Communication
Derina Holtzhausen
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Ultimate Guide to Google Adwords : How to Access 100 Million People in 10 Minutes
Perry Marshall
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Strategic Financial and Investor Communication : The Stock Price Story
Ian (Westbrook Financial Communications, Australia) Westbrook
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Strategic Communication : An Introduction to Theory and Global Practice
Jesper (Lund University, Sweden) Falkheimer
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Basics Advertising 01: Copywriting
Mr Rob Bowdery
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Advertising Explained (RLE Advertising)
Dennis Caton
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Outdoor Advertising (RLE Advertising)
Richard Nelson
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Facets of Corporate Identity, Communication and Reputation
Tc Melewar
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Contemporary Perspectives on Corporate Marketing : Contemplating Corporate Branding, Marketing and Communications in the 21st Century
John M.T. (Brunel University, UK) Balmer
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The Hero Trap : How to Win in a Post-Purpose Market by Putting People in Charge
Thomas Kolster
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The Business of Aspiration : How Social, Cultural, and Environmental Capital Changes Brands
Ana Andjelic
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Internal Marketing : Theories, Perspectives, and Stakeholders
David M. (Newcastle Business School, UK) Brown
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Influencer Marketing : Building Brand Communities and Engagement
Sevil (Bournemouth University, UK) Yesiloglu
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Designing Exhibitions : Museums, Heritage, Trade and World Fairs
Giles Velarde
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Unlabel : Selling You Without Selling Out
Marc Ecko
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Strategic Communication : An Introduction to Theory and Global Practice
Jesper (Lund University, Sweden) Falkheimer
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The Routledge Handbook of Strategic Communication
Derina Holtzhausen
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Pioneers in Marketing : A Collection of Biographical Essays
D.G. Brian (Quinnipiac University, USA) Jones
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