Contemporary Perspectives on Corporate Marketing : Contemplating Corporate Branding, Marketing and Communications in the 21st Century
John M.T. (Brunel University, UK) Balmer
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Designing Exhibitions : Museums, Heritage, Trade and World Fairs
Giles Velarde
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Unlabel : Selling You Without Selling Out
Marc Ecko
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Influence : How Social Media Influencers are Shaping Our Digital Future
Sara McCorquodale
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The Routledge Handbook of Critical Public Relations
Jacquie L'Etang
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Routledge Handbook of Sports Marketing
Simon (Coventry University, London, UK) Chadwick
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Social Communication in Advertising : Consumption in the Mediated Marketplace
William Leiss
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Generation M : Young Muslims Changing the World
Shelina Janmohamed
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Pioneers in Marketing : A Collection of Biographical Essays
D.G. Brian Jones
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Commercial Advertising (RLE Advertising)
Thomas Russell
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Consumer-Citizens of China : The Role of Foreign Brands in the Imagined Future China
Kelly Tian
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Essentials of Corporate Communication : Implementing Practices for Effective Reputation Management
Cees B.M. (Rotterdam School of Management, Erasmus Universit Van Riel
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Essentials of Corporate Communication : Implementing Practices for Effective Reputation Management
Cees B.M. (Rotterdam School of Management, Erasmus Universit Van Riel
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Marketing and Social Construction : Exploring the Rhetorics of Managed Consumption
Chris Hackley
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Creating Passion Brands : How to Build Emotional Brand Connection with Customers
Helen Edwards
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Emotion by Design : Creative Leadership Lessons from a Life at Nike
Greg Hoffman
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Design and Strategy : A Step-by-Step Guide
Wanda Grimsgaard
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Brand Positioning : Connecting Marketing Strategy and Communications
Erik (Amsterdam University of Applied Sciences, Netherlands Kostelijk
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Brand Positioning : Connecting Marketing Strategy and Communications
Erik (Amsterdam University of Applied Sciences, Netherlands Kostelijk
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The Neuro-Consumer : Adapting Marketing and Communication Strategies for the Subconscious, Instinctive and Irrational Consumer's Brain
Anne-Sophie (HEC, Paris) Bayle-Tourtoulou
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Influencer Marketing : Building Brand Communities and Engagement
Sevil (Bournemouth University, UK) Yesiloglu
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Strategic Brand Management and Development : Creating and Marketing Successful Brands
Sotiris T. (University of Exeter, UK) Lalaounis
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Developing Global Business Communication in Asia : A Business Simulated Case Study Approach
Jane Lockwood
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