Brand-driven Innovation : Strategies for Development and Design
Mr Erik Roscam Abbing
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The 4 A's of Marketing : Creating Value for Customer, Company and Society
Jagdish (Emory University) Sheth
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Growth Hacker Marketing : A Primer on the Future of PR, Marketing and Advertising
Ryan Holiday
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Enterprising Initiatives in the Experience Economy : Transforming Social Worlds
Britta Timm Knudsen
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The Trend Management Toolkit : A Practical Guide to the Future
A. Kjaer
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Journalism and PR : News Media and Public Relations in the Digital Age
John Lloyd
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Charles (Texas Christian University) Lamb
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Strategic Writing : Multimedia Writing for Public Relations, Advertising and More
Charles (University of Kansas, USA) Marsh
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Strategic Marketing Management
Richard M.S. (Loughborough University, UK) Wilson
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Making Sustainability Work : Best Practices in Managing and Measuring Corporate Social, Environmental and Economic Impacts
Marc J. Epstein
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Risk Issues and Crisis Management in Public Relations : A Casebook of Best Practice
Michael Regester
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Marketing Theory : Foundations, Controversy, Strategy, and Resource-advantage Theory
Shelby D. Hunt
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Responsible Business : The Textbook for Management Learning, Competence and Innovation
Oliver Laasch
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Strategic Writing : Multimedia Writing for Public Relations, Advertising and More
Charles (University of Kansas, USA) Marsh
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The Routledge Handbook of Strategic Communication
Derina Holtzhausen
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Living the Brand : How to Transform Every Member of Your Organization into a Brand Champion
Nicholas Ind
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Ethics and Management in the Public Sector
Alan Lawton
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