Branding in Governance and Public Management
Jasper (Erasmus University Rotterdam, The Netherlands) Eshuis
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How to Win Campaigns : Communications for Change
Chris Rose
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The Essentials of Marketing Research
Lawrence (Southeastern Oklahoma State University, USA) Silver
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The 4 A's of Marketing : Creating Value for Customer, Company and Society
Jagdish (Emory University) Sheth
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Advertising Explained (RLE Advertising)
Dennis Caton
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Outdoor Advertising (RLE Advertising)
Richard Nelson
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Ambush Marketing in Sports
Gerd (Reutlingen University, Germany) Nufer
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Lifestyle Brands : A Guide to Aspirational Marketing
S. Saviolo
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Predictive Analytics, Data Mining and Big Data : Myths, Misconceptions and Methods
S. Finlay
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Trendology : Building an Advantage Through Data-Driven Real-Time Marketing
C. Kerns
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Facets of Corporate Identity, Communication and Reputation
Tc Melewar
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Productive Reflection at Work : Learning for Changing Organizations
David (Deakin University, Australia) Boud
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Brands : Meaning and Value in Media Culture
Adam Arvidsson
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Return on Engagement : Content Strategy and Web Design Techniques for Digital Marketing
Tim Frick
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Contemporary Perspectives on Corporate Marketing : Contemplating Corporate Branding, Marketing and Communications in the 21st Century
John M.T. (Brunel University, UK) Balmer
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Public Relations in Global Cultural Contexts : Multi-paradigmatic Perspectives
Nilanjana Bardhan
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The Circular Economy : A User's Guide
Walter R Stahel
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Sustainable Marketing Planning
Neil Richardson
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Unlabel : Selling You Without Selling Out
Marc Ecko
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Upselling Techniques : That Really Work!
Stephan Schiffman
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Sales Presentation Techniques : That Really Work!
Stephan Schiffman
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Closing Techniques (That Really Work!)
Stephan Schiffman
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Sensory Marketing : Research on the Sensuality of Products
Aradhna (University of Michigan, Ann Arbor, USA) Krishna
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