Sustainable Marketing : How to Drive Profits with Purpose
Michelle Carvill
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Scenario Based Strategy : Navigate the Future
Paul de Ruijter
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Brand-driven Innovation : Strategies for Development and Design
Mr Erik Roscam Abbing
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Basics Advertising 01: Copywriting
Mr Rob Bowdery
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Corporate and Organizational Identities : Integrating Strategy, Marketing, Communication and Organizational Perspective
Bertrand Moingeon
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Machiavelli, Marketing and Management
Phil Harris
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Place Branding : Glocal, Virtual and Physical Identities, Constructed, Imagined and Experienced
R. Govers
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Building Brand Authenticity : 7 Habits of Iconic Brands
M. Beverland
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Wine Brands : Success Strategies for New Markets, New Consumers and New Trends
E. Resnick
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Think Simple : How Smart Leaders Defeat Complexity
Ken Segall
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Brand Management : Mastering Research, Theory and Practice
Tilde (Copenhagen Business School, Denmark) Heding
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The Business of Aspiration : How Social, Cultural, and Environmental Capital Changes Brands
Ana Andjelic
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Internal Marketing : Theories, Perspectives, and Stakeholders
David M. (Newcastle Business School, UK) Brown
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Influencer Marketing : Building Brand Communities and Engagement
Sevil (Bournemouth University, UK) Yesiloglu
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Sales Force Management : Leadership, Innovation, Technology
Mark W. Johnston
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Naming and Framing : Understanding the Power of Words across Disciplines, Domains, and Modalities
Viktor Smith
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Strategic Communication : An Introduction to Theory and Global Practice
Jesper (Lund University, Sweden) Falkheimer
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Future Human Behavior : Understanding What People Are Going To Do Next
Thimon De Jong
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Facets of Corporate Identity, Communication and Reputation
Tc Melewar
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Productive Reflection at Work : Learning for Changing Organizations
David (Deakin University, Australia) Boud
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Brands : Meaning and Value in Media Culture
Adam Arvidsson
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Sensory Marketing : Research on the Sensuality of Products
Aradhna (University of Michigan, Ann Arbor, USA) Krishna
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Technology, Management and Society
Peter Drucker
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The Routledge Handbook of Strategic Communication
Derina Holtzhausen
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