Facets of Corporate Identity, Communication and Reputation
Tc Melewar
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Productive Reflection at Work : Learning for Changing Organizations
David (Deakin University, Australia) Boud
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Brands : Meaning and Value in Media Culture
Adam Arvidsson
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Return on Engagement : Content Strategy and Web Design Techniques for Digital Marketing
Tim Frick
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Contemporary Perspectives on Corporate Marketing : Contemplating Corporate Branding, Marketing and Communications in the 21st Century
John M.T. (Brunel University, UK) Balmer
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Public Relations in Global Cultural Contexts : Multi-paradigmatic Perspectives
Nilanjana Bardhan
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Sensory Marketing : Research on the Sensuality of Products
Aradhna (University of Michigan, Ann Arbor, USA) Krishna
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The Routledge Handbook of Strategic Communication
Derina Holtzhausen
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The Culturally Customized Web Site
Nitish Singh
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CIM Revision Cards Marketing Planning
Karen Beamish
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CIM Coursebook: Project Management in Marketing
Elwyn Cox
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Consumer-Brand Relationships : Theory and Practice
Susan Fournier
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Olympic Marketing
Alain (Universite de Poitiers, France) Ferrand
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Branding in Governance and Public Management
Jasper (Erasmus University Rotterdam, The Netherlands) Eshuis
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How to Win Campaigns : Communications for Change
Chris Rose
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The Essentials of Marketing Research
Lawrence (Southeastern Oklahoma State University, USA) Silver
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