Tribal Marketing, Tribal Branding : An Expert Guide to the Brand Co-Creation Process
Brendan Richardson
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Practical Customer Success Management : A Best Practice Framework for Rapid Generation of Customer Success
Rick Adams
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The Discourse of Online Consumer Reviews
Dr Camilla Vasquez
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Crisis Management By Apology : Corporate Response to Allegations of Wrongdoing
Keith Michael Hearit
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Crisis Management By Apology : Corporate Response to Allegations of Wrongdoing
Keith Michael Hearit
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Effective Writing : Improving Scientific, Technical and Business Communication
John Kirkman
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The New Rules of Green Marketing : Strategies, Tools, and Inspiration for Sustainable Branding
Jacquelyn Ottman
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The New Rules of Green Marketing : Strategies, Tools, and Inspiration for Sustainable Branding
Jacquelyn Ottman
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Contemporary Environmental Accounting : Issues, Concepts and Practice
Stefan Schaltegger
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The Fundamentals of Digital Fashion Marketing
Clare Harris
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CrowdRising : Building a Sustainable World through Mass Collaboration
Lorinda R. Rowledge
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Brand Positioning : Connecting Marketing Strategy and Communications
Erik (Amsterdam University of Applied Sciences, Netherlands Kostelijk
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Brand Positioning : Connecting Marketing Strategy and Communications
Erik (Amsterdam University of Applied Sciences, Netherlands Kostelijk
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Digital and Social Media Marketing : A Results-Driven Approach
Aleksej (KEDGE Business School, France) Heinze
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Brands on a Mission : How to Achieve Social Impact and Business Growth Through Purpose
Myriam Sidibe
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Sustainable Investing : A Path to a New Horizon
Herman Bril
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The Sustainability Mindset Principles : A Guide to Developing a Mindset for a Better World
Isabel Rimanoczy
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Corporate Responsibility in the Digital Age
Ivri Verbin
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Influencer Marketing : Building Brand Communities and Engagement
Sevil (Bournemouth University, UK) Yesiloglu
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Economies that Mimic Life : From Biomimicry to Sustainable Prosperity
Joseph Bragdon
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Developing Global Business Communication in Asia : A Business Simulated Case Study Approach
Jane Lockwood
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