Brand Revolution : Rethinking Brand Identity
M. Sicard
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Global Luxury Trends : Innovative Strategies for Emerging Markets
J. Hoffmann
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Sharing Our Lives Online : Risks and Exposure in Social Media
David R. Brake
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How to Measure Digital Marketing : Metrics for Assessing Impact and Designing Success
L. Flores
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The Power of Customer Misbehavior : Drive Growth and Innovation by Learning from Your Customers
M. Fisher
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Tribal Marketing, Tribal Branding : An Expert Guide to the Brand Co-Creation Process
Brendan Richardson
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Consumer Sales Law : The Law Relating to Consumer Sales and Financing of Goods
John Macleod
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Crisis Management By Apology : Corporate Response to Allegations of Wrongdoing
Keith Michael Hearit
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Crisis Management By Apology : Corporate Response to Allegations of Wrongdoing
Keith Michael Hearit
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Creating Passion Brands : How to Build Emotional Brand Connection with Customers
Helen Edwards
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CrowdRising : Building a Sustainable World through Mass Collaboration
Lorinda R. Rowledge
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Brand Positioning : Connecting Marketing Strategy and Communications
Erik (Amsterdam University of Applied Sciences, Netherlands Kostelijk
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Brand Positioning : Connecting Marketing Strategy and Communications
Erik (Amsterdam University of Applied Sciences, Netherlands Kostelijk
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Digital and Social Media Marketing : A Results-Driven Approach
Aleksej (KEDGE Business School, France) Heinze
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Brands on a Mission : How to Achieve Social Impact and Business Growth Through Purpose
Myriam Sidibe
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Sustainable Investing : A Path to a New Horizon
Herman Bril
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The Sustainability Mindset Principles : A Guide to Developing a Mindset for a Better World
Isabel Rimanoczy
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Corporate Responsibility in the Digital Age
Ivri Verbin
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Influencer Marketing : Building Brand Communities and Engagement
Sevil (Bournemouth University, UK) Yesiloglu
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Economies that Mimic Life : From Biomimicry to Sustainable Prosperity
Joseph Bragdon
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Developing Global Business Communication in Asia : A Business Simulated Case Study Approach
Jane Lockwood
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