Consumer-Brand Relationships : Theory and Practice
Susan Fournier
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Olympic Marketing
Alain (Universite de Poitiers, France) Ferrand
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Branding in Governance and Public Management
Jasper (Erasmus University Rotterdam, The Netherlands) Eshuis
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The 4 A's of Marketing : Creating Value for Customer, Company and Society
Jagdish (Emory University) Sheth
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Advertising Explained (RLE Advertising)
Dennis Caton
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Outdoor Advertising (RLE Advertising)
Richard Nelson
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Psychological Foundations of Marketing : The Keys to Consumer Behavior
Allan Kimmel
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Fighting Fraud and Corruption in the Humanitarian and Global Development Sector
Oliver (Deloitte, Australia) May
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Sensory Marketing : Theoretical and Empirical Grounds
Bertil Hulten
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Customer Engagement : Contemporary issues and challenges
Roderick J. (University of Auckland, New Zealand) Brodie
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Waste Management and Sustainable Consumption : Reflections on consumer waste
Karin Ekstrom
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Waste Management and Sustainable Consumption : Reflections on consumer waste
Karin Ekstrom
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CEO Branding : Theory and Practice
Marc (Rollins College, USA) Fetscherin
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CEO Branding : Theory and Practice
Marc (Rollins College, USA) Fetscherin
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Responsible Business : The Textbook for Management Learning, Competence and Innovation
Oliver Laasch
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Designing Exhibitions : Museums, Heritage, Trade and World Fairs
Giles Velarde
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Scenario Based Strategy : Navigate the Future
Paul de Ruijter
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Customer Loyalty Programmes and Clubs
Stephan A. Butscher
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Customer Loyalty Programmes and Clubs
Stephan A. Butscher
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A Handbook of Corporate Governance and Social Responsibility
Guler Aras
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Return on Engagement : Content Strategy and Web Design Techniques for Digital Marketing
Tim Frick
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Contemporary Perspectives on Corporate Marketing : Contemplating Corporate Branding, Marketing and Communications in the 21st Century
John M.T. (Brunel University, UK) Balmer
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Public Relations in Global Cultural Contexts : Multi-paradigmatic Perspectives
Nilanjana Bardhan
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