Media Strategies for Marketing Places in Crisis
Eli Avraham
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Managing the Building Design Process
Kaye Sung Chon
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Consumer Behavior in Travel and Tourism
Kaye Sung Chon
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Strategic Marketing Planning
Colin (Emeritus Professor, University of Sheffield, UK) Gilligan
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Consumer Behaviour in Sport and Events
Daniel Funk
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Winning Elections with Political Marketing
Philip Davies
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Regulating Corporate Human Rights Violations : Humanizing Business
Surya Deva
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Consumer-Brand Relationships : Theory and Practice
Susan Fournier
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Olympic Marketing
Alain (Universite de Poitiers, France) Ferrand
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Health and Medical Public Relations
Myc Riggulsford
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New Strategies in Higher Education Marketing
James A Burns
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Behavioral Business Ethics : Shaping an Emerging Field
David De Cremer
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Branding Post-Communist Nations : Marketizing National Identities in the “New” Europe
Nadia Kaneva
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Commercial Advertising (RLE Advertising)
Thomas Russell
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Whistle-Blowing in Organizations
Marcia P. (Georgetown University, Washington D.C., USA) Miceli
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Images of Nations and International Public Relations
Michael Kunczik
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Images of Nations and International Public Relations
Michael Kunczik
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Public Relations As Activism : Postmodern Approaches to Theory & Practice
Derina R. (Lamar University, USA) Holtzhausen
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Handbook of Product Placement in the Mass Media : New Strategies in Marketing Theory, Practice, Trends, and Ethics
Mary-Lou Galician
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Content Strategy in Technical Communication
Guiseppe Getto
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