Advertising Explained (RLE Advertising)
Dennis Caton
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Outdoor Advertising (RLE Advertising)
Richard Nelson
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Ambush Marketing in Sports
Gerd (Reutlingen University, Germany) Nufer
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Lifestyle Brands : A Guide to Aspirational Marketing
S. Saviolo
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Predictive Analytics, Data Mining and Big Data : Myths, Misconceptions and Methods
S. Finlay
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Trendology : Building an Advantage Through Data-Driven Real-Time Marketing
C. Kerns
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Facets of Corporate Identity, Communication and Reputation
Tc Melewar
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Productive Reflection at Work : Learning for Changing Organizations
David (Deakin University, Australia) Boud
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Brands : Meaning and Value in Media Culture
Adam Arvidsson
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Return on Engagement : Content Strategy and Web Design Techniques for Digital Marketing
Tim Frick
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Contemporary Perspectives on Corporate Marketing : Contemplating Corporate Branding, Marketing and Communications in the 21st Century
John M.T. (Brunel University, UK) Balmer
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Public Relations in Global Cultural Contexts : Multi-paradigmatic Perspectives
Nilanjana Bardhan
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Sensory Marketing : Research on the Sensuality of Products
Aradhna (University of Michigan, Ann Arbor, USA) Krishna
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Future Human Behavior : Understanding What People Are Going To Do Next
Thimon De Jong
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The Hero Trap : How to Win in a Post-Purpose Market by Putting People in Charge
Thomas Kolster
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Brand Management : Mastering Research, Theory and Practice
Tilde (Copenhagen Business School, Denmark) Heding
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The Business of Aspiration : How Social, Cultural, and Environmental Capital Changes Brands
Ana Andjelic
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Internal Marketing : Theories, Perspectives, and Stakeholders
David M. (Newcastle Business School, UK) Brown
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Influencer Marketing : Building Brand Communities and Engagement
Sevil (Bournemouth University, UK) Yesiloglu
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Responsible Business : The Textbook for Management Learning, Competence and Innovation
Oliver Laasch
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The Handbook of Carbon Accounting
Arnaud Brohe
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Corporate Diplomacy : Building Reputations and Relationships with External Stakeholders
Witold J. Henisz
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Designing Exhibitions : Museums, Heritage, Trade and World Fairs
Giles Velarde
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Fighting Fraud and Corruption in the Humanitarian and Global Development Sector
Oliver (Deloitte, Australia) May
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