Sensory Marketing : Theoretical and Empirical Grounds
Bertil Hulten
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Customer Engagement : Contemporary issues and challenges
Roderick J. (University of Auckland, New Zealand) Brodie
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Waste Management and Sustainable Consumption : Reflections on consumer waste
Karin Ekstrom
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Waste Management and Sustainable Consumption : Reflections on consumer waste
Karin Ekstrom
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CEO Branding : Theory and Practice
Marc (Rollins College, USA) Fetscherin
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CEO Branding : Theory and Practice
Marc (Rollins College, USA) Fetscherin
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Cheaponomics : The High Cost of Low Prices
Michael Carolan
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Responsible Business : The Textbook for Management Learning, Competence and Innovation
Oliver Laasch
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The Handbook of Carbon Accounting
Arnaud Brohe
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Corporate Diplomacy : Building Reputations and Relationships with External Stakeholders
Witold J. Henisz
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Designing Exhibitions : Museums, Heritage, Trade and World Fairs
Giles Velarde
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Scenario Based Strategy : Navigate the Future
Paul de Ruijter
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Customer Loyalty Programmes and Clubs
Stephan A. Butscher
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Customer Loyalty Programmes and Clubs
Stephan A. Butscher
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A Handbook of Corporate Governance and Social Responsibility
Guler Aras
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Being a Successful Interpreter : Adding Value and Delivering Excellence
Jonathan (Consultant Interpreter, UK) Downie
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Return on Engagement : Content Strategy and Web Design Techniques for Digital Marketing
Tim Frick
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Contemporary Perspectives on Corporate Marketing : Contemplating Corporate Branding, Marketing and Communications in the 21st Century
John M.T. (Brunel University, UK) Balmer
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Public Relations in Global Cultural Contexts : Multi-paradigmatic Perspectives
Nilanjana Bardhan
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The Hero Trap : How to Win in a Post-Purpose Market by Putting People in Charge
Thomas Kolster
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Fundamentals of Leisure Business Success : A Manager's Guide to Achieving Success in the Leisure and Recreation Industry
William Winston
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Luxury Online : Styles, Systems, Strategies
Uche Okonkwo
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Identifying Hidden Needs : Creating Breakthrough Products
K. Goffin
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