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Marken erfolgreich gestalten : Die 20 wichtigsten Grundsatze der Markenfuhrung
David Aaker
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Identitatsbasierte Markenfuhrung : Grundlagen - Strategie - Umsetzung - Controlling
Christoph Burmann
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Identity-Based Brand Management : Fundamentals—Strategy—Implementation—Controlling
Christoph Burmann
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