Transformative Marketing : Combining New Age Technologies and Human Insights
V. Kumar
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A Stakeholder Approach to Corporate Social Responsibility : Pressures, Conflicts, and Reconciliation
Philip Kotler
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HBR's 10 Must Reads on Strategic Marketing (with featured article "Marketing Myopia," by Theodore Levitt)
Harvard Business Review
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Onlife Fashion : 10 rules for the future of high-end fashion
Philip Kotler
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The Quintessence of Strategic Management : What You Really Need to Know to Survive in Business
Philip Kotler
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