B2B Brand Management
Philip Kotler
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Innovative Packaging Design for Fast Moving Consumer Goods
Gisli Thorsteinsson
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Can Water Become More Appealing Through Enhanced Design and Marketing?
Gisli Thorsteinsson
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Innovation and Marketing of Fast Moving Consumer Goods
Dr Gisli Thorsteinsson
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Emotive Design Methods in Product Branding
Dr Tom Page
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The Design and Marketing of Power Tools
Dr Gisli Thorsteinsson
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Brand Identity in Consumer-Driven Product Markets
Dr Tom Page
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Ingredient Branding : Making the Invisible Visible
Philip Kotler
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