Key Account Management : Tools and Techniques for Achieving Profitable Key Supplier Status
Peter Cheverton
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Post-Capitalist Society
Peter Drucker
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Digital Marketing : Strategic Planning & Integration
Annmarie Hanlon
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Branded Interactions : Marketing Through Design in the Digital Age
Marco Spies
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Digital Marketing Excellence : Planning, Optimizing and Integrating Online Marketing
Dave (Independent Consultant, UK) Chaffey
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Wine Marketing
C. Michael Hall
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Consumer Behaviour
Zubin Sethna
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Consumer Behaviour
Isabelle Szmigin
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Entertainment Public Relations : Communicating with Audiences
Carol Ames
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Sensory Marketing : Research on the Sensuality of Products
Aradhna (University of Michigan, Ann Arbor, USA) Krishna
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Foundations of Marketing, 7e
John Fahy
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Principles of Marketing for a Digital Age
Tracy L. Tuten
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Fundamentals of Marketing
Paul (Professor of Political Marketing and Associate Dean (Bus Baines
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Waste Management and Sustainable Consumption : Reflections on consumer waste
Karin Ekstrom
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Strategic Communication : An Introduction to Theory and Global Practice
Jesper (Lund University, Sweden) Falkheimer
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Introductory Time Series with R
Paul S.P. Cowpertwait
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Ethics and Management in the Public Sector
Alan Lawton
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Experiential Marketing : Consumer Behavior, Customer Experience and The 7Es
Wided Batat
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Creative Direction in a Digital World : A Guide to Being a Modern Creative Director
Adam Harrell
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21st Century Houses : RIBA Award-Winning Homes
Dominic Bradbury
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Technology Distribution Channels : Understanding and Managing Channels to Market
Julian Dent
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Design and Strategy : A Step-by-Step Guide
Wanda Grimsgaard
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Understanding Public Relations : Theory, Culture and Society
Lee Edwards
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