Media Ethics : Cases and Moral Reasoning
Clifford G. (University of Illinois at Urbana-Champaign, U Christians
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The Practice of Ethical Leadership : Insights from Psychology and Business in Building an Ethical Bottom Line
Claas Florian Engelke
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Strategic Brand Licensing : Building Brand Value through Enduring Partnerships
Maria Cristina Longo
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Digital and Social Media Marketing : A Results-Driven Approach
Aleksej (KEDGE Business School, France) Heinze
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Digital and Social Media Marketing : A Results-Driven Approach
Aleksej (KEDGE Business School, France) Heinze
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Cambridge Handbook of Qualitative Digital Research
Boyka (University of Leicester) Simeonova
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Microeconomics for Managers : Principles and Applications
Richard B. (University of California, Irvine) McKenzie
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Microeconomics for Managers : Principles and Applications
Richard B. (University of California, Irvine) McKenzie
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Advertising Revolutionary : The Life and Work of Tom Burrell
Jason P. Chambers
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Tactical Inclusion : Difference and Vulnerability in U.S. Military Advertising
Jeremiah Favara
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Bayesian Statistics and Marketing
Peter E. (University of Chicago, USA) Rossi
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Brand Management : Principles and Applications for Effective Branding
Jaywant Singh
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Data-Driven Personalization : How to Use Consumer Insights to Generate Customer Loyalty
Zontee (Founder of Media Volery and Director of Strategy) Hou
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Internal Communication Strategy : Design, Develop and Transform your Organizational Communication
Rachel Miller
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Data Storytelling in Marketing : How to Tell Persuasive Stories Through Data
Caroline Florence
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Influencer Marketing Strategy : How Influencers Can Help Grow Your Business
Gordon Glenister
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The Future of Luxury Customer Experience : How to Create High-Value, Personalized Omnichannel Experiences
Gabriella Lojacono
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Marketing in Web 3.0 : Artificial Intelligence, the Metaverse and the Future of Marketing
Simon Kingsnorth
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Innovative Internal Communication : How creativity, curiosity and technology can create lasting impact
Joanna Parsons
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The Revenue Operations Manual : How to Build a High-Growth, Predictable and Scalable Business
Laura Adint
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Aesthetic Clinic Marketing in the Digital Age : From Meta to AI
Wendy Lewis
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Aesthetic Clinic Marketing in the Digital Age : From Meta to AI
Wendy Lewis
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