Madison Avenue Manslaughter : An Inside View of Fee-Cutting Clients, Profit-Hungry Owners and Declining Ad Agencies
Michael Farmer
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Changing the World Is the Only Fit Work for a Grown Man
Steve Harrison
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Bullsh*T, Privacy, Toasters, Videos And YouTube Marketing
Andy Price
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The Conquest of Cool : Business Culture, Counterculture, and the Rise of Hip Consumerism
Thomas Frank
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The Media Handbook : A Complete Guide to Advertising Media Selection, Planning, Research, and Buying
Helen (Publicis Media) Katz
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Advertising Account Planning : Planning and Managing Strategic Communication Campaigns
Sarah Turnbull
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Plunkett's Advertising & Branding Industry Almanac 2023
Jack W. Plunkett
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Advertising
Frank Jefkins
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Nike Culture : The Sign of the Swoosh
Robert Goldman
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Blah! Blah! Blah! : Memories and advice from one of British advertising's mavericks
Dave Buonaguidi
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The King of Madison Avenue : David Ogilvy and the Making of Modern Advertising
Kenneth Roman
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The Advertising Business : Operations, Creativity, Media Planning, Integrated Communications
John Philip Jones
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How Advertising Works : The Role of Research
John Philip Jones
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Direct and Interactive Marketing
Adrian (Robert Hartsook Professor of Fundraising, Indiana Un Sargeant
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Persuasion Ethics Today
Margaret Duffy
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Methods of the Madmen : How the advertising men and women of Britain's most awarded agency did their most awarded ads
Mike Everett
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The Wizard of Ads : Turning Words into Magic and Dreamers into Millionaires
Roy H. Williams
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Conflicting Accounts : The Creation and Crash of the Saatchi and Saatchi Advertising Empire
Kevin Goldman
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Digital Innovations for Mass Communications : Engaging the User
Paul Martin Lester
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Children : Consumption, Advertising & Media
Flemming Hansen
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