Social Media Measurement and Management : Entrepreneurial Digital Analytics
Jeremy Harris (University of Nebraska at Omaha, USA) Lipschultz
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Creative Advertising Concept and Copy : A Practical, Multidisciplinary Approach
Georgia-Zozeta (The American College of Greece, Greece) Miliopoulou
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Media Ethics : Cases and Moral Reasoning
Clifford G. (University of Illinois at Urbana-Champaign, U Christians
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Diversity, Equity, and Inclusion in Strategic Communications : Becoming Culturally Proficient Communicators
Lee (Elon University, USA) Bush
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We are Data : Algorithms and the Making of Our Digital Selves
John Cheney-Lippold
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Selling the Sacred : Religion and Marketing from Crossfit to QAnon
Mara Einstein
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Covering Extended Reality Technologies in the Media
Emma Kaylee (Canterbury Christ Church University, UK) Graves
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Understanding Contemporary Diet Culture through the Lens of Lacanian Psychoanalytic Theory : Eating the Lack
Bethany (Point Park University, USA) Morris
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Advertising Account Planning : Planning and Managing Strategic Communication Campaigns
Sarah Turnbull
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The British Media Industries : An Introduction
Vincent Campbell
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Advertising in New Formats and Media : Current Research and Implications for Marketers
Patrick (University of Antwerp, Belgium) Pelsmacker
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Netflix Nations : The Geography of Digital Distribution
Ramon Lobato
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The Routledge Companion to Identity and Consumption
Ayalla A. Ruvio
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European Media in Crisis : Values, Risks and Policies
Josef Trappel
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Facebook, the Media and Democracy : Big Tech, Small State?
Leighton Andrews
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Street-smart Advertising : How to Win the Battle of the Buzz
Margo Berman
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£55.85
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Book (Hardback)
Celebrity Bromances : Constructing, Interpreting and Utilising Personas
Celia Lam
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The Routledge Companion to Advertising and Promotional Culture
Emily West
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The Dynamics of Influencer Marketing : A Multidisciplinary Approach
Jose M. Alvarez-Monzoncillo
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Relationship Marketing in Professional Services : A Study of Agency-Client Dynamics in the Advertising Sector
Aino Halinen
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Marketing Apocalypse : Eschatology, Escapology and the Illusion of the End
Jim Bell
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