Optimizing AdWords : A Guide to Using, Mastering, and Maximizing Google AdWords
Paige Miller
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Advertising in New Formats and Media : Current Research and Implications for Marketers
Patrick (University of Antwerp, Belgium) Pelsmacker
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Brand Journalism
Andy Bull
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Product Placement in Hollywood Films : A History
Kerry Segrave
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Facebook, the Media and Democracy : Big Tech, Small State?
Leighton Andrews
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European Media in Crisis : Values, Risks and Policies
Josef Trappel
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Native Advertising : Advertorial Disruption in the 21st-Century News Feed
Lisa Lynch
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Negotiating Values in the Creative Industries : Fairs, Festivals and Competitive Events
Brian (Copenhagen Business School) Moeran
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Social Media Measurement and Management : Entrepreneurial Digital Analytics
Jeremy Harris (University of Nebraska at Omaha, USA) Lipschultz
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Netflix Nations : The Geography of Digital Distribution
Ramon Lobato
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Digital Innovations for Mass Communications : Engaging the User
Paul Martin Lester
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The Routledge Companion to Identity and Consumption
Ayalla A. Ruvio
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Freedom of Commercial Expression
Roger A. (, Emeritus Professor, University of Alberta) Shiner
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The Persuasion Industries : The Making of Modern Britain
Steven (Visiting Professor in Brand Communication, Visiting McKevitt
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The Marketplace of Attention : How Audiences Take Shape in a Digital Age
James G. Webster
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Traversing Digital Babel : Information, E-Government, and Exchange
Alon Peled
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Advertising in the 60s : Turncoats, Traditionalists, and Waste Makers in America's Turbulent Decade
Hazel G. Warlaumont
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Reporting for China : How Chinese Correspondents Work with the World
Pal Nyiri
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Artists, Advertising, and the Borders of Art
Michele H. Bogart
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Buying and Believing : Sri Lankan Advertising and Consumers in a Transnational World
Steven Kemper
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Breaking Up America : Advertisers and the New Media World
Joseph Turow
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