The Religious Dimensions of Advertising
T. Sheffield
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Audience Economics : Media Institutions and the Audience Marketplace
Philip M. Napoli
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Media Localism : The Policies of Place
Christopher Ali
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The Persuasion Industries : The Making of Modern Britain
Steven McKevitt
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The Ad Men and Women : A Biographical Dictionary of Advertising
Edd C. Applegate
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Advertising, Alcohol Consumption, and Mortality : An Empirical Investigation
Peter A. Cook
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A Century of American Icons : 100 Products and Slogans from the 20th-Century Consumer Culture
Mary Cross
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The Media Handbook : A Complete Guide to Advertising Media Selection, Planning, Research, and Buying
Helen (Publicis Media) Katz
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Modern Advertising and the Market for Audience Attention : The US Advertising Industry's Turn-of-the-Twentieth-Century Transition
Zoe Sherman
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Media Management and Artificial Intelligence : Understanding Media Business Models in the Digital Age
Alex Connock
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Emerging Practices in the Age of Automated Digital Journalism : Models, Languages, and Storytelling
Berta (USC, Spain) Garcia-Orosa
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African Luxury Branding : From Soft Power to Queer Futures
Mehita (University of the Witwatersrand, Johannesburg, South Af Iqani
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Advertising and Consumer Society : A Critical Introduction
Nicholas (Massey University, New Zealand) Holm
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Advertising Design by Medium : A Visual and Verbal Approach
Robyn Blakeman
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Advertising Design by Medium : A Visual and Verbal Approach
Robyn Blakeman
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The Law of Public Communication
William E. (University of Georgia, USA.) Lee
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Producing Graphic Media for Sports : New Horizons and Possibilities for the Motion Media Specialist
John S. Zaffuto
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The Law of Public Communication
William E. (University of Georgia, USA.) Lee
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Hyperconsumption : Corporate Marketing vs. the Planet
Gerard (University of Stirling, UK) Hastings
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Social Media Marketing for Book Publishers
Miriam J. Johnson
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Computational Advertising : Market and Technologies for Internet Commercial Monetization
Peng (University of Manitoba, Canada) Liu
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