Optimizing AdWords : A Guide to Using, Mastering, and Maximizing Google AdWords
Paige Miller
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Methods of the Madmen : How the advertising men and women of Britain's most awarded agency did their most awarded ads
Mike Everett
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Brand Journalism
Andy Bull
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Advertising, the Media and Globalisation : A World in Motion
John (University of Melbourne, Australia) Sinclair
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The Language of Advertising
Torben (Aalborg University) Vestergaard
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The Wizard of Ads : Turning Words into Magic and Dreamers into Millionaires
Roy H. Williams
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Brought to You By : Postwar Television Advertising and the American Dream
Lawrence R. Samuel
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Product Placement in Hollywood Films : A History
Kerry Segrave
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Conflicting Accounts : The Creation and Crash of the Saatchi and Saatchi Advertising Empire
Kevin Goldman
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Negotiating Values in the Creative Industries : Fairs, Festivals and Competitive Events
Brian (Copenhagen Business School) Moeran
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Social Media Measurement and Management : Entrepreneurial Digital Analytics
Jeremy Harris (University of Nebraska at Omaha, USA) Lipschultz
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Digital Innovations for Mass Communications : Engaging the User
Paul Martin Lester
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Children : Consumption, Advertising & Media
Flemming Hansen
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Frenemies : The Epic Disruption of the Advertising Industry (and Why This Matters)
Ken Auletta
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Networked Publics
Kazys (Director, Network Architecture Lab, Graduate School o Varnelis
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Reporting for China : How Chinese Correspondents Work with the World
Pal Nyiri
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Great American Blow-up : Puffery in Advertising and Selling
Ivan L. Preston
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Buying and Believing : Sri Lankan Advertising and Consumers in a Transnational World
Steven Kemper
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Breaking Up America : Advertisers and the New Media World
Joseph Turow
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Audience Economics : Media Institutions and the Audience Marketplace
Philip M. Napoli
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A Double Life : My Exciting Years in Theatre and Advertising
Alyque Padamsee
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Modern Advertising and the Market for Audience Attention : The US Advertising Industry's Turn-of-the-Twentieth-Century Transition
Zoe (Merrimack College, USA) Sherman
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Native Advertising : Advertorial Disruption in the 21st-Century News Feed
Lisa Lynch
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