Promotional Culture and Convergence : Markets, Methods, Media
Helen Powell
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Bullsh*T, Privacy, Toasters, Videos And YouTube Marketing
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The Conquest of Cool : Business Culture, Counterculture, and the Rise of Hip Consumerism
Thomas Frank
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Social Media Entertainment : The New Intersection of Hollywood and Silicon Valley
Stuart Cunningham
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The Psychology of Advertising
Bob M (Professor, University of Groningen, Netherlands) Fennis
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Advertising and New Media
Christina Spurgeon
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The Media Handbook : A Complete Guide to Advertising Media Selection, Planning, Research, and Buying
Helen (Publicis Media) Katz
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Optimizing AdWords : A Guide to Using, Mastering, and Maximizing Google AdWords
Paige Miller
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European Media in Crisis : Values, Risks and Policies
Josef Trappel
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Basics Advertising 02: Art Direction
Mahon Nik Mahon
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Fashion Marketing and Communication : Theory and Practice Across the Fashion Industry
Olga Mitterfellner
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The Business of Event Planning : Behind-the-Scenes Secrets of Successful Special Events
Judy Allen
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Promotional Culture and Convergence : Markets, Methods, Media
Helen Powell
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Advertising Explained (RLE Advertising)
Dennis Caton
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Richard Nelson
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Chutzpah & Chutzpah : Saatchi & Saatchi: The Insiders' Stories
Simon Goode
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We are Data : Algorithms and the Making of Our Digital Selves
John Cheney-Lippold
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Strategic Advertising Mechanisms : From Copy Strategy to Iconic Brands
Jorge David Fernandez Gomez
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Marketing In A Week : Be A Successful Marketer In Seven Simple Steps
Eric Davies
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Social Communication in Advertising : Consumption in the Mediated Marketplace
William Leiss
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A Level Media Studies : The Essential Introduction
Pete Bennett
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Bridging Disciplinary Perspectives of Country Image Reputation, Brand, and Identity
Diana Ingenhoff
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