Promotional Culture and Convergence : Markets, Methods, Media
Helen Powell
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Promotional Culture and Convergence : Markets, Methods, Media
Helen Powell
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Advertising Explained (RLE Advertising)
Dennis Caton
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Outdoor Advertising (RLE Advertising)
Richard Nelson
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Commercial Advertising (RLE Advertising)
Thomas Russell
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Social Communication in Advertising : Consumption in the Mediated Marketplace
William Leiss
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The British Media Industries : An Introduction
Vincent Campbell
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The British Media Industries : An Introduction
Vincent Campbell
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Advertising in MENA Goes Digital
Ilhem Allagui
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Masters of Advertising Copy (RLE Marketing)
J. George Frederick
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Masters of Advertising Copy (RLE Marketing)
J. George Frederick
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Inarticulate Longings : The Ladies' Home Journal, Gender and the Promise of Consumer Culture
Jennifer Scanlon
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Inarticulate Longings : The Ladies' Home Journal, Gender and the Promise of Consumer Culture
Jennifer Scanlon
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The Psychology of Advertising
Bob M (Professor, University of Groningen, Netherlands) Fennis
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The Psychology of Advertising
Bob M (Professor, University of Groningen, Netherlands) Fennis
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Advertising and Consumer Society : A Critical Introduction
Nicholas (Massey University, New Zealand) Holm
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Advertising and Consumer Society : A Critical Introduction
Nicholas (Massey University, New Zealand) Holm
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Advertising, the Media and Globalisation : A World in Motion
John (University of Melbourne, Australia) Sinclair
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Advertising, the Media and Globalisation : A World in Motion
John (University of Melbourne, Australia) Sinclair
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Advertising and Psychology (RLE Advertising)
Leslie Gill
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Advertising and Psychology (RLE Advertising)
Leslie Gill
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Advertising at the Crossroads (RLE Advertising)
Max Geller
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