Advertising and New Media
Christina Spurgeon
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Celebrity and Glamour in Contemporary Russia : Shocking Chic
Helena (Ohio State University, USA) Goscilo
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Digital Innovations for Mass Communications : Engaging the User
Paul Martin Lester
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Advertising, the Media and Globalisation : A World in Motion
John (University of Melbourne, Australia) Sinclair
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The Evolution of Integrated Marketing Communications : The Customer-driven Marketplace
Don (Northwestern University, USA) Schultz
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Promotional Culture and Convergence : Markets, Methods, Media
Helen Powell
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Advertising, The Uneasy Persuasion (RLE Advertising) : Its Dubious Impact on American Society
Michael Schudson
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The Economic Implications of Advertising (RLE Advertising)
Otto Firestone
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Imaging in Advertising : Verbal and Visual Codes of Commerce
Fern L. Johnson
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Advertising in MENA Goes Digital
Ilhem Allagui
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£135.00
Available to Order - This title is available to order, with delivery expected within 2 weeks
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Computational Advertising : Market and Technologies for Internet Commercial Monetization
Peng Liu
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Exploring Communication Ethics : A Socratic Approach
Randy Bobbitt
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