The Psychology of Advertising
Bob M (Professor, University of Groningen, Netherlands) Fennis
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The Routledge Companion to Advertising and Promotional Culture
Emily West
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The Dynamics of Influencer Marketing : A Multidisciplinary Approach
Jose M. Alvarez-Monzoncillo
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Relationship Marketing in Professional Services : A Study of Agency-Client Dynamics in the Advertising Sector
Aino Halinen
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Marketing Apocalypse : Eschatology, Escapology and the Illusion of the End
Jim Bell
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The Emergence of Brand-Name Capitalism in Late Colonial India : Advertising and the Making of Modern Conjugality
Douglas E. (Dartmouth College, USA) Haynes
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£95.00
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The Media Handbook : A Complete Guide to Advertising Media Selection, Planning, Research, and Buying
Helen (Publicis Media) Katz
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Media Management and Artificial Intelligence : Understanding Media Business Models in the Digital Age
Alex Connock
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Emerging Practices in the Age of Automated Digital Journalism : Models, Languages, and Storytelling
Berta (USC, Spain) Garcia-Orosa
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Advertising and Consumer Society : A Critical Introduction
Nicholas (Massey University, New Zealand) Holm
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Advertising Design by Medium : A Visual and Verbal Approach
Robyn Blakeman
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Producing Graphic Media for Sports : New Horizons and Possibilities for the Motion Media Specialist
John S. Zaffuto
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The Law of Public Communication
William E. (University of Georgia, USA.) Lee
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Hyperconsumption : Corporate Marketing vs. the Planet
Gerard (University of Stirling, UK) Hastings
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Fashion Marketing and Communications : Theory and Practice Across the Fashion Industry
Olga (London College of Fashion, UK) Mitterfellner
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The Advertising Handbook
Sean Brierley
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Celebrity Bromances : Constructing, Interpreting and Utilising Personas
Celia Lam
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The Ad Men and Women : A Biographical Dictionary of Advertising
Edd C. Applegate
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Advertising, Alcohol Consumption, and Mortality : An Empirical Investigation
Peter A. Cook
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A Century of American Icons : 100 Products and Slogans from the 20th-Century Consumer Culture
Mary Cross
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A History of American Consumption : Threads of Meaning, Gender, and Resistance
Terrence Witkowski
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