Business-to-Business Marketing : A Strategic Approach Hardback
by Michael H. Morris, Leyland Pitt, Earl Dwight Honeycutt
Hardback
Description
Thoroughly updated, this much anticipated new edition provides students with a comprehensive, state-of-the-art view of industrial marketing.
With a focus on strategic thinking and acting, the authors examine the distinct challenges of the business-to-business marketplace.
These include: faster product and service development; shortened product life cycles;, new processes for selling, distribution, and customer service; increase in entrepreneurial firms; and the need to create and sustain long-term customer relationships.
Separate chapters are devoted to buying decisions, market research and analysis, and purchasing practices, including treatment of the latest technological developments in just-in-time systems, Web-based procurement, and enterprise resource planning and manufacturing systems.
Each chapter includes illustrations of real world marketing issues, key concepts, learning objectives, and discussion questions.
Information
-
Out of stock
- Format:Hardback
- Pages:560 pages
- Publisher:SAGE Publications Inc
- Publication Date:30/05/2001
- Category:
- ISBN:9780803959644
Information
-
Out of stock
- Format:Hardback
- Pages:560 pages
- Publisher:SAGE Publications Inc
- Publication Date:30/05/2001
- Category:
- ISBN:9780803959644
