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Making Tough Decisions Well and Badly : Framing, Deciding, Implementing, Assessing - Book

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Trade Tales : Decoding Customers' Stories - Book

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£96.05

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Creating and Managing Superior Customer Value - Book

£85.99

£85.65

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Business-to-Business Brand Management - Book

Business-to-Business Brand Management

Mark S. Glynn

Format: Book (Hardback)

£114.99

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New Insights on Trust in Business-to-Business Relationships : A Multi-Perspective Approach - Book

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Deep Knowledge of B2B Relationships within and Across Borders - Book

Deep Knowledge of B2B Relationships within and Across Borders

Arch G. Woodside

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£120.99

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Tourists’ Perceptions and Assessments - Book

Tourists’ Perceptions and Assessments

Arch G. Woodside

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£97.99

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Field Guide to Case Study Research in Business-to-Business Marketing and Purchasing - Book

£106.99

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Accurate Case Outcome Modeling : Entrepreneur Policy, Management, and Strategy Applications - Book

Accurate Case Outcome Modeling : Entrepreneur Policy, Management, and Strategy Applications

Arch G. Woodside

Format: Book (Hardback)

£89.99

£78.79

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The Complexity Turn : Cultural, Management, and Marketing Applications - Book

£109.99

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