Entering the Global Arena : Emerging States, Soft Power Strategies and Sports Mega-Events Hardback
by Jonathan Grix, Paul Michael Brannagan, Donna Lee
Part of the Mega Event Planning series
Hardback
Description
Set against a backdrop of concerns about the potential break-up or radical change to the global world order, this volume sets out to investigate the use of sports mega-events by a number of emerging states. Sports mega-events, it is argued, can be understood as a key component in states’ ‘soft power’ strategies, that is, their attempts to showcase their nations on the international stage, increase their power relative to others via non-coercive means and to increase trade and tourism.
Many studies on soft power simply cite the concept’s founder (Joseph Nye) and make little attempt at unpicking the mechanisms behind its creation.
This volume does this by shining a light on emerging economies and by putting forward a soft power ‘ideal type’ to aid researchers in understanding the strategies employed by states in advancing their interests.
Information
-
Available to Order - This title is available to order, with delivery expected within 2 weeks
- Format:Hardback
- Pages:117 pages, 7 Illustrations, black and white; XIII, 117 p. 7 illus.
- Publisher:Springer Verlag, Singapore
- Publication Date:26/07/2019
- Category:
- ISBN:9789811379512
Information
-
Available to Order - This title is available to order, with delivery expected within 2 weeks
- Format:Hardback
- Pages:117 pages, 7 Illustrations, black and white; XIII, 117 p. 7 illus.
- Publisher:Springer Verlag, Singapore
- Publication Date:26/07/2019
- Category:
- ISBN:9789811379512
