Cosmetics Marketing : Strategy and Innovation in the Beauty Industry
Lindsay (DonorsChoose, USA) Karchin
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Managing Customer Relationships Using Customer Care Techniques : Strategy Development of an International Enterprise
Anna (Czestochowa University Of Technology, Poland) Brzozowska
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Creative Advertising Concept and Copy : A Practical, Multidisciplinary Approach
Georgia-Zozeta (The American College of Greece, Greece) Miliopoulou
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Creative Advertising Concept and Copy : A Practical, Multidisciplinary Approach
Georgia-Zozeta (The American College of Greece, Greece) Miliopoulou
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Service Management and Marketing Principles : Competing in the Service Economy
Jay Kandampully
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Service Management and Marketing Principles : Competing in the Service Economy
Jay Kandampully
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Microeconomics for Managers : Principles and Applications
Richard B. (University of California, Irvine) McKenzie
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Microeconomics for Managers : Principles and Applications
Richard B. (University of California, Irvine) McKenzie
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Bayesian Statistics and Marketing
Peter E. (University of Chicago, USA) Rossi
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Theory Building for Hypothesis Specification in Organizational Studies
Badrinarayan Shankar (Professor, National Institute of Bank Man Pawar
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Contemporary Issues in Marketing and Consumer Behaviour
Elizabeth Parsons
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Social Media and Society : An Introduction to the Mass Media Landscape
Regina Luttrell
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Social Media and Society : An Introduction to the Mass Media Landscape
Regina Luttrell
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Media Ethics : Cases and Moral Reasoning
Clifford G. (University of Illinois at Urbana-Champaign, U Christians
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Resistance Money : A Philosophical Case for Bitcoin
Andrew M. (Yale-NUS College, Singapore) Bailey
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Resistance Money : A Philosophical Case for Bitcoin
Andrew M. (Yale-NUS College, Singapore) Bailey
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Marketing 4.0 : Moving from Traditional to Digital
Philip (Kellogg School of Management, Northwestern University, Kotler
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Marketing 5.0 : Technology for Humanity
Philip (Kellogg School of Management, Northwestern University, Kotler
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Marketing 3.0 : From Products to Customers to the Human Spirit
Philip (Kellogg School of Management, Northwestern University, Kotler
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Key Account Management : The Definitive Guide
Diana (Cranfield School of Management) Woodburn
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Service Management and Marketing : Managing the Service Profit Logic
Christian (Swedish School of Economics, Helsinki) Gronroos
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Sustainability Marketing : A Global Perspective
Frank-Martin (Technical University of Munich, Germany) Belz
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Advertising and Integrated Brand Promotion
Richard (Montana State University - Bozeman) Semenik
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