Strategic Marketing : Creating Competitive Advantage
Douglas (Professor of Marketing, Professor of Marketing, King's West
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Advertising, Promotion, and other aspects of Integrated Marketing Communications
J. Craig (Marquette University) Andrews
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Strategic Advertising Management
Larry (Visiting Professor of Marketing at the Turku School of E Percy
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Advertising and Integrated Brand Promotion (with CourseMate with Ad Age Printed Access Card)
Chris (University of Cincinnati) Allen
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Destination Marketing : Essentials
Steven (University of Queensland, Australia) Pike
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Fashion Merchandising : Principles and Practice
James (University of the Arts London, UK) Clark
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Entrepreneurial Marketing : Beyond Professionalism to Creativity, Leadership, and Sustainability
Philip (Northwestern University's Kellogg School of Management Kotler
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Film Marketing
Finola (University of Birmingham, UK) Kerrigan
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Market Segmentation : How to Do It and How to Profit from It
Malcolm (Cranfield School of Management) McDonald
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Marketing Strategy : Based on First Principles and Data Analytics
Robert W. (University of Washington, USA) Palmatier
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Sentiment Analysis : Mining Opinions, Sentiments, and Emotions
Bing (University of Illinois, Chicago) Liu
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Strategic Sport Marketing
Adam (Swinburne University of Technology, Australia) Karg
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Marketing Strategy
Michael (Florida State University) Hartline
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Fashion Marketing and Communication : Theory and Practice Across the Fashion Industry
Olga (London College of Fashion, UK) Mitterfellner
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Strategic Brand Management and Development : Creating and Marketing Successful Brands
Sotiris T. (University of Exeter, UK) Lalaounis
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Sponsorship in Marketing : Effective Partnerships in Sports, Arts and Events
T. Bettina (University of Oregon, USA) Cornwell
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Ongoing Crisis Communication : Planning, Managing, and Responding
Timothy (University of Central Florida, USA) Coombs
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Corporate Communication : Concepts and Practice
Jaishri (Ministry of Health & Family Welfare, (Govt of Indi Jethwaney
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The Cult of Beauty : Gender Discourse in Indian Advertising
Jaishri (Ministry of Health & Family Welfare, (Govt of Indi Jethwaney
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Corporate Communication : Concepts and Practice
Jaishri (Ministry of Health & Family Welfare, (Govt of Indi Jethwaney
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Hyperconsumption : Corporate Marketing vs. the Planet
Gerard (University of Stirling, UK) Hastings
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Gambling Advertising : Nature, Effects and Regulation
Barrie (University of Leicester, UK) Gunter
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Essentials of Pricing Analytics : Tools and Implementation with Excel
Erik (Inland Norway University of Applied Sciences, Norway) Haugom
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Contemporary Issues in Marketing : Principles and Practice
Ayantunji (University of East London, UK) Gbadamosi
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