Hyperconsumption : Corporate Marketing vs. the Planet
Gerard (University of Stirling, UK) Hastings
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Essentials of Pricing Analytics : Tools and Implementation with Excel
Erik (Inland Norway University of Applied Sciences, Norway) Haugom
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Contemporary Issues in Marketing : Principles and Practice
Ayantunji (University of East London, UK) Gbadamosi
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Digital Marketing and Social Media Strategies for Tourism and Hospitality Organizations
Assistant Professor Ahmet Bulent, Ph.D (Rosen College of Hospi Ozturk
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Strategic Writing : Multimedia Writing for Public Relations, Advertising and More
Charles (University of Kansas, USA) Marsh
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The Alignment Factor : Leveraging the Power of Total Stakeholder Support
Cees B.M. (Rotterdam School of Management, Erasmus Universit Van Riel
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Power in Business Relationships : Dynamics, Strategies and Internationalisation
Dariusz (Bialystok University of Technology, Poland) Siemieniako
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Customer Service Marketing : Managing the Customer Experience
Edwin N. (Rochester Institute of Technology, USA) Torres
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Cross-Cultural Social Media Marketing : Bridging Across Cultural Differences
Emi (Rochester Institute of Technology, USA) Moriuchi
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A Practical Guide to Event Promotion
Nigel Jackson
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Marketing Concepts and Strategies
Sally (Coventry University, UK) Dibb
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Brand Positioning : Connecting Marketing Strategy and Communications
Erik (Amsterdam University of Applied Sciences, Netherlands Kostelijk
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Success in Social Marketing : 100 Case Studies From Around the Globe
Nancy R. (University of Washington, USA) Lee
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Social Media Marketing : A Strategic Approach
Donald I. (Spokane Falls Community College) Barker
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Foundations of Social Entrepreneurship : Theory, Practical Tools and Skills
Tanja (Judge Business School, University of Cambridge, UK) Collavo
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Consumer Behaviour and Digital Transformation
Ayantunji (University of East London, UK) Gbadamosi
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Consumer Behaviour and Digital Transformation
Ayantunji (University of East London, UK) Gbadamosi
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The Continuum of Consumer Choice
Gordon R. (University of Cardiff, UK) Foxall
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Implementing Business and Human Rights Norms in Africa: Law and Policy Interventions
Oyeniyi (University Of Huddersfield, United Kingdom) Abe
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Transforming Sales Management : Lead Sales Teams Through Change
Grant (Global Director of Sales Transformation) Van Ulbrich
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The Psychology of Advertising
Bob M (Professor, University of Groningen, Netherlands) Fennis
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The Dark Side of Marketing Communications : Critical Marketing Perspectives
Tim (University of Bath, UK) Hill
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Rethinking Public Relations : Persuasion, Democracy and Society
Kevin Moloney
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Work as a Calling : From Meaningful Work to Good Work
Garrett W. (University of South Florida, USA) Potts
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